These were inspired by Campbell’s Journey of the Hero.

It’s a theory that states that every single narrative (concerning heroes) can be separated into similar stages that Campbell identified.






In this case it was meant to be the description of a new branding project: the main character has an idea and finds itself on a journey in order to make it happen. At the time I was working at Walk Brand Consultants, so it seemed only fitting that the hero’s reward was a pair of shoes.