Agrovouga

This project was developed by Super Brand Consultants.

The brief was to create a new image for the traditional Agricultural Fair in the city of Aveiro, Portugal.

 

 

This process of rebranding involved some investigation: agriculture is (and always has been) a key subject for society, on the intersection of our most pressing themes: sustainability, environment and cultural issues are only a few that could be mentioned.

 

Because of this, the aim became to provide a graphic universe that would bring agriculture to the present, while still honoring the local legacy.

 

 

 

The illustrations were made just so they could be adapted to different compositions and media. This way, each graphic element was isolated and could be used in many different combinations.

 

They were developed by referencing traditional old styles of drawing, but featuring new themes, such as urban agriculture.

 

 

 

 

They were then adapted to the space of the fair itself,
giving it a cohesive a contemporary look.

 

 

 

 

Thank you!